Think of 128 thundering hooves racing around the track at almost 60 km/h, then picture 15,000 fans with their eyes glued to the action, television viewers and radio listeners anxiously cheering for their favourites and print coverage galore - access to that kind of advertising exposure is up for grabs at the GMC Rangeland Derby canvas auction on March 19. Bidding starts at 5 p.m. in the Boyce Theatre at Stampede Park.

As companies are seeking to break through the advertising clutter with their message, the Calgary Stampede chuckwagon canvas auction provides advertisers with great value for their money. Early registration numbers for the auction show high enthusiasm from canvas bidders, with a strong showing of first-timers. Up to 10 partners can come together to purchase a canvas, and the Stampede's Rodeo office is happy to be a "matchmaker" should a partner be required.

"We know that strategic marketing is more important than ever during these challenging times," says Paul Rosenberg, The Calgary Stampede's vice-president of Programming. "The Stampede can help companies leverage their marketing dollars with guaranteed media coverage, sales and promotional opportunities as well as access to premium seating venues."

Chuckwagon advertisers not only get the right to display their logo on the canvas, they also receive a comprehensive access package (barn passes, special seating, preferred parking and more) which can be used for one-of-a-kind customer or employee hosting.

With over 1.2 million people coming to Stampede Park each July to take in The Greatest Outdoor Show on Earth, this advertising opportunity only comes once a year. For information on the 2009 GMC Rangeland Derby canvas auction, visit calgarystampede.com/canvasauction or call 403.261.0107.